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“The waves in the long river push the waves in the front, and each wave is higher than the waves.”
The May 4th Youth Declaration film filmed on Bilibili has pushed the word “the waves in the back” to the entire network. In fact, every era and every industry are undergoing the industry upgrade process of “the next wave” iterating the “the previous wave”, and the automobile industry is no exception.
In recent years, new power vehicles have set off a reaction between electric and intelligent in the automotive field, and have become the key goal of the future development of the global automotive industry.
What are the new car manufacturing forces – that is, the “later waves” of car companies?
(Source: Public number “兦 Media” ID: taimeiti Author: Zhang Min)
The new competition format of “其族”
Since 2014, new car manufacturing powerhouses such as NIO, Viagra, and Xiaomao Motor have continued to enter the car circle. These “其族” have made no exception and focus their attention on the new power automobile field. At that time, these new car manufacturing forces were also called “PPT car manufacturing” by traditional car companies.
Amidst laughter and doubt, the “PPT car manufacturing” is topped by the back wave. As a representative of new car manufacturing forces, NIO, Viagra, Escort, and other cars have already gained a place in the new power car detailed area.
In the first quarter of 2019, the total number of WWPs (Vima, Weilai, Xiaopin) in the new power sector in China accounted for about 5%. By the first quarter of 2020, the three companies accounted for about 10% of China’s new power pure electric market, a surge of 106% over the same period in previous years.
The emergence of new car manufacturing forces has aroused the alertness of traditional car companies. The era of traditional car companies that can lie in a comfortable area to make money will never return. The rapid iteration of new technologies, the grand changes in the automobile field that electric technology brings to the automobile industry, and the changes in business forms brought about by intelligence are all things traditional car companies have never imagined in the past.
With the help of new technologies such as automatic driving, intelligent networking, and artificial intelligence, the old waves have changed the game rules of the automobile circle and traditional car companies have rushed to promote transformation and follow-up.
From the market sales volume, the top three new car manufacturing companies in 2019 are also WWP (Weil, Viagra, and Xiaoling). Among them, Weilai’s annual cumulative delivery volume in 2019 was 20565 yuan, an increase of 82.1% year-on-year, ranking first among new car manufacturing forces; Viagra’s first car model EX5 had a cumulative delivery of 16,810 yuan in 2019, ranking second among new car manufacturing forces, single car manufacturing capacity.The sales volume… ranks first; the cumulative sales volume of G3 in 2019 reached 16,608 yuan, and the total sales volume ranks third among new car manufacturing forces.
In the cold winter of the domestic car market in 2019, WWP (Viol, Viagra, and Xiaolu) three new car manufacturing companies have achieved sales of over 10,000, becoming one of the most deserving players in new car manufacturing companies.
However, as shown in the WWP (Weil, Weil, Weil) overview table below, we can see that in terms of financing rate, Weil and Weil are not as good as Weil, Weil, Weil, Weil, Weil, Weil, Weil, Weil, Weil, Weil is not as good as Weil, Weil in terms of production capacity.
Wima obtained vehicle manufacturing qualifications in 2018 and built its own intelligent manufacturing base in Wenzhou. It is a new car company that has both a complete vehicle factory and a battery contracting factory, and is also a new car company that has both a car and SUV production qualifications.
The small-sized car has always been produced by the Haima Zhengzhou factory due to its lack of production quality in the later period. But in fact, public information shows that Xiaopeng Motors has acquired 100% of the shares of Guangdong Fordi Motors and is expected to officially acquire production materials in June. The 100,000-year-old Zhaoqing Factory built by Xiaopeng Motors was completed in 2019. She was so painful that she could not get out of bed that day that she was on business. The man who was on business suddenly appeared. The second mass-produced Xiaopeng P7 under its Sugar baby will be produced in Zhaopeng Factory.
So, in WWP (Weil, Weil, and Weil), as long as Weil does not have its own factory, it needs to be produced through JAC OEM.
It is worth noting that after the P7, which has lasted more than 700 kilometers, was officially launched, Viagra recently announced that it will release the first-time pure power-production car Maven, which has lasted more than 800 kilometers in 202. After Weilai China officially settled in Hefei, if Weilai no longer has any money in terms of funds, the previously announced pure electric car built on the second-generation platform may be announced soon. It can be foreseen that in the future, the three companies will report on the pure vehicle field. A new competition will be launched.
NoHowever, because each company has its own distinctive characteristics in terms of price areas and brand positioning. For example, Viagra is set in a price range of less than 300,000, while Viagra is set in a price range of more than 400,000. ,
From the performance of the three founders, Li Bin and He Xiaopeng both came from Internet cross-border cars, while Shen Xu was from traditional car companies and had a clear experience in car manufacturing. Therefore, the three major companies, Weilai, Viagra and Xiaoma, also have obvious differences in product positioning and later-stage operation of products.
The goal of Weilai, founded by Li Bin, is to build the world’s first user enterprise, and pay more attention to the entire journey of users applying cars; Viagra, founded by Shen Hui, must use technology to facilitate every Chinese family to have a new and powerful intelligent travel career, and can feel the changes brought by smart travel to their careers; the Little Vehicle founded by He Xiaozhi focuses on the research and development of Internet electric vehicles for young people in first-line cities.
Due to product positioning differences and price differences, the target users of each company are subtracted. In the future, WWP will become the three most capable new car manufacturing forces, forming a “triple-level” situation.
But at the same time, there may be another situation to be seen. WWP structures work together to cooperate with the alliance and fight against the competitive pressure from BBA, Tesla, traditional car companies, etc.
This kind of cooperation from competition and the development of new-powered vehicles will also become a common phenomenon. After all, the new power automobile market has great potential for future development. It is a good strategic choice to leverage each other to strengthen the competitive position in the outside industry.
New style of playing in the “Last Wave” in the car circle
In the past five years, the new style of playing in the car circle “Last Wave” has brought a new vitality to the entire car market. For example, Vima uses a custom C2M customization form that users place orders first, and the factory sets up custom production (customer to manManila escortufacturer).
In the C2M form, users can place orders directly through the platform, and the factory accepts the user’s personalized demand orders, and then designs, purchases, produces, and ships according to the requirements. This C2M form can short-circuit and lose inventory, logistics, general sales, distribution and other things that can short-circuit and lose the middle circle, and cut theftSugar babySugar babyEverything in the store does not require the money you want, so that users can buy ultra-high-quality products at ultra-low prices, while allowing Chinese high-end manufacturing to directly meet user needs.
When building sales channels, online + offline are already standard configurations, but in terms of specific strategies, traditional car companies and new car manufacturing forces still have their own strengths.
For example, in terms of marketing, there are differences with the traditional 4S store sales formats, and most of the leading enterprises that manufacture new car companies adopt direct business, online and other sales formats. In the first quarter of 2020, affected by the epidemic, car companies continued to fight for online sales, and the impact of the new car manufacturing forces in Houlang, which had been deeply engaged in online sales for a long time, was obviously smaller than that of the traditional car companies in the former.
Shen Xiong said when receiving interviews from Liu media, “Traditional car companies have relatively high brand reputation and wide sales channels. Whether they can start live broadcasts has an impact on their brand and sales volume. And Pinay esco TC:
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